What You See Isn't What You Get

How one piece of raw content can turn into a social media post

We've heard it all before, right? "I'm too busy" or "I don't really know what to do." When asking for content from our practices, sometimes there's just that big barrier to get past. Their expectations of what you're looking for tend to feel daunting to them or unrelatable to what we're trying to accomplish in recruitment or talent attraction. It's understandable and breaking down those barriers can feel as equally frustrating.

After a recent experience with one of our practices, we want to offer you some hope. For #PetDentalHealthMonth, we wanted to highlight a social media post from one of our specialty doctors. After partnering with our BD Marketing friends to help us get the content we wanted, it still didn't translate to them. Here's what we received instead:

Since there was no way that would translate to a social media post, we went back to the practice and said, "what if you sent us a video of you snapping your fingers and holding your other hand up and we'll do the rest." While a little confused, they were also intrigued and agreed to do it. Here's what they sent us:

With that, we translated the medical info into captions, took the raw video and added a trending social media song and made it into something digestible for a social media platform - which the practice absolutely loved. You can even see how much fun she had doing the video.

So, if you ever feel that you're hitting a roadblock, here's an example of how easy it should be for the practice to participate. Doctors do want to participate, they just need some perspective on the possibilities and the Talent Attraction social team is always willing to help you as well.

You can find the final video on Facebook, Instagram and LinkedIn.